With the right type of marketing strategies, any business can increase their sales and conversion rates using a limited budget. By avoiding expensive advertising, especially during a tight economy, companies can develop an effective promotional campaign without being worried about their cash flow concerns. Below are three small business marketing tips ideally suited for a limited budget as recommended by the Streamshare Digital Marketing company.
3 Tips for Small Business Marketing with a Limited Budget
Create the Elevator Pitch
Recognizing that your targeted audience is only interested in listening to any information you provide for 6 to 8 seconds, you will need to create an effective, but short, elevator pitch. This will allow you to grab anyone’s attention in a short time span. This type of investment often pays huge dividends in creating a variety of business opportunities, and is often used as an effective small business marketing strategy.
Use Social Media
In recent years, there has been a significant rise of the number of individuals using social media platforms across the Internet. Because of that, many businesses are recognizing how Twitter, Facebook, LinkedIn, YouTube, Google Plus, Pinterest, and other similar social media sites can be used as an effective and successful marketing tool.
Businesses are setting up customer service platforms, online forums, blogging sites and Internet videos as a way to communicate with existing and potential customers. Most social media platforms are free to use, and work well at enhancing the company brand in building a strong relationship with consumers. Do not underestimate the value of a social media network sites in its effort to increase your search engine rankings, improve customer service and capture the competitive edge from businesses providing the same services or products as your company.
Update Your Web Content
Search engines including Google, Bing, Yahoo, Ask and others continuously troll the Internet looking for updated web content. This helps them evaluate the quality content of every site, and the information it provides online users. Any newly updated content is immediately categorized and stored in directories. By updating the words, videos, images and other information on your site, utilizing well-chosen keywords and key phrases, you can improve your search engine rankings, and drive more targeted traffic to your site, to increase sales and interest in the products and services you provide.
The three effective tips listed above are free to use, and highly effective at increasing interest in your company brand in the products and services you offer. By updating your web content routinely, using social media to communicate with your customers and creating a quick, concise pitch for your products and services, you can increase your bottom line and develop a stronger online presence.