Confused about Domain Authority? Find out What it is and How to Improve it
The phrase domain authority is used to describe the influence that a particular domain name has in regard to internet search engine results. Although it is not the only factor that decides a website’s search engine position, it is a very important part of the ranking criteria. There are three different components of a domain that affect its authority: Popularity, Content and Age.
A search engine’s job is to make sure that people who use it to search for information find quality sites that are reputable and dependable. Web masters create thousands of new websites each day and many old websites disappear over time. The age of a domain is important because it shows that the webmaster is dedicated to maintaining the site and keeping it online for a long period of time. The search engine assumes that a website that is still online after many years must have some value and a good reputation.
What is domain authority?
The popularity of a particular domain is assessed by looking at how many backlinks it has received from high ranking and popular websites. A domain that has a lot of backlinks shows the search engines that it must have good information that people feel compelled to share with others. The fact that inbound backlinks matter so much for domain authority means that it is important for web masters to use good SEO and encourage visitors to link to their sites.
The amount of quality content that resides on the domain’s website is important for domain authority. A site that has a large amount of good content is more likely to be shared by visitors. This increases the total amount of backlinks to the site.
A domain that has a high authority level will get its pages indexed faster and it will show up higher on internet search results. There are many ways to increase your domain’s authority. They include:
• Allow the site to age and keep it registered continually for several years.
• Create many pages of high quality content.
• Write new content on a regular basis.
• Obtain backlinks from reputable, established websites that have high PR.
• Get visitors to share your website.
• Have good on-page SEO on your website.
Finally hire an expert SEO company (there are plenty available locally)
These tips can help to greatly improve the domain authority of your website. Some factors, such as domain age can only be improved with time. However, there are still many other factors you can control or directly influence.